I am currently a senior Business Honors and Marketing major at the University of Texas at Austin, planning on a career in digital marketing, e-commerce, and branding. I am an entrepreneur by nature and founded The Fort Clothing, a Fort Worth city-pride clothing company, the summer before my junior year of high school. In January of my freshman year at UT, I opted to sell the company to my largest retail customer in order to concentrate on my collegiate studies. Owning my own company was an amazing experience that not only taught me things about myself that I probably would not have discovered until after college, but also has given me a unique, real-world view to everything that I am learning in the Business Honors Program. It also inspired me to add a second major in marketing! While I managed every aspect of The Fort Clothing, the parts that I enjoyed most involved operations in strategy, brand and content design, and customer engagement.
Almost immediately after I sold The Fort Clothing, I founded GC Designs, aimed to help entrepreneurs with their marketing strategy and branding. With GC Designs, I offer strategic consulting, website design, branding, print collateral, and more. My clients include companies such as Tailwind Advisors, Westbend Energy, Fort Worth Fudge, Taylor Dukes Functional Medicine, and Rivertree Academy.
I love working with people and am passionate about fashion, fitness, art, and food! That’s one of the reasons why I also enjoy serving as the Studio Manager and Brand Strategist for Kristen Kilpatrick photography, where I am constantly exposed to inspiring work, creative influencers, motivated entrepreneurs, and always have new projects at my disposal.